Understand How Corporate Brand Purpose Aligns with Reputation


Reputation Alignment with BrandReputation Alignment with Brand
Brand and reputation are inextricably linked. We help companies understand how their corporate brand purpose is aligned with reputation.


A Corporate Purpose Is…

A Corporate Purpose Is
  • Brand Positioning
  • Unique Selling Proposition
  • Brand Essence
  • Brand Promise

 




We Leverage RepTrak® to Show How Corporate Purpose is Linked to Reputation
Reputation and brand power one another, and they jointly drive stakeholder support.
 

Reputation


Questions We Help Companies Answer 

  • What’s our Corporate Brand Purpose? How does it impact reputation?
  • Is our Corporate Brand Purpose powerful? Does it embody our vision and mission? Does it align with our organizational identity?
  • Are we clearly communicating who we are and what we do?
  • Are we aligned on the most important stakeholders for our business objectives?
  • What are the most important drivers for our corporate brand?
  • How is our brand personality perceived? How is it perceived relative to competitors?
  • How is our brand expression perceived?
  • How can we use the Corporate Brand House to drive activation?

Contact us to learn more