Featured News

The World's Most Reputable Companies 2018 - Forbes

March 15, 2018 - The last few years have been tumultuous, to say the least, and if leaders on the world stage have learned anything, it’s that reputation is a fragile thing. Events ranging from the divisive outcomes of the Brexit vote and the U.S. presidential election to the emergence of fake news and #MeToo have hammered home that point, and now large companies are learning that lesson as well.


LEGO on their #2 Ranking 

Hear from LEGO Group CEO Niels B. Christiansen on why reputation and stakeholder perception matters. LEGO has made great strides in sustainability, aligning product with purpose.


Mars on Their Top 100 Reputation 

Our Reputation Ranking is a Real Honor, But We’re Not Letting It Turn Our Head

Andy Pharoah, Vice President, Corporate Affairs & Strategic Initiatives at Mars

March 15, 2018 - Mars isn’t big on tooting our own horn. We don’t like to boast and that’s the way it’s been for more than a century. All along, we’ve been pleased to let our brands – from M&M’S®, Snickers® and Extra®, to Pedigree® Royal Canin®, Banfield Pet Hospital® and Uncle Ben’s®-- speak for themselves. But after much discussion and even some disagreement, we made a conscious decision to start sharing our story. [ More ] 

RI In the News

Philips ranks 19th in Reputation Institute's ‘Global RepTrak 100 - Most Reputable Companies in the World’ - Philips News Center

March 19, 2018 - Philips has risen to the 19th position in the 2018 Global RepTrak 100 (RT100), which ranks the most reputable companies in the world. The list was also highlighted in this recent Forbes article.

Rolex 'Most Reputable Global Brand' for Third Straight Year - SWI

March 19, 2018 Swiss watch brand Rolex has topped a ranking of the world’s most reputable brands for a third year in a row. 

Facebook Backlash: Failure to Disclose Political Firm's Profile Access Draws Scrutiny- USA Today

March 18, 2018 "Facebook has been on trial in the past 12 months in the court of public opinion," said Stephen Hahn-Griffiths, chief research officer at the Reputation Institute, which assesses public attitudes. "'Can I still trust Facebook?' is the question the general public is asking themselves."

How Do Companies Earn Top Marks for Reputation? LexisNexis Business

March 16, 2018 - This expert Q&A features Stephen Hahn-Griffiths, executive partner and chief research officer at the Reputation Institute. 


March 15, 2018 - Today, Reputation Institute released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation. Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results...


March 15, 2018 - The announcement came this morning from the Reputation Institute (RI), which conducts the world’s largest corporate reputation study of its kind, the Global RepTrak 100 (RT100). Based on more than 230,000 individual ratings collected in the first quarter of 2018, the global study includes comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact.

Banks Wrestle with Sense of Futility on Sexual Harassment - American Banker

March 12, 2018 - As titans of entertainment and media resign over sexual harassment charges, many bankers argue that their industry already had its reckoning two decades ago and is largely free of the worst problems as a result. 

Lidl Ireland To Reduce Plastic Packaging By 20% In Five Years - European Supermarket Magazine

March 9, 2018 - Lidl Ireland has announced new targets for plastic reduction in its own-brand packaging, as part of wider sustainability efforts.

The Future of Reputation Management is Data Capture and Analysis - AI Week

March 9, 2018 - Thinking back to last year, why does a massive data breach at Equifax force out the CEO but a similar breach at Yahoo is almost shrugged off? 

Bord Bia earns best CSR reputation in Ireland accolade - The Reputations Agency

March 9, 2018 - Bord Bia has been named as the organisation with the best Corporate Social Responsibility (CSR) reputation in Ireland, according to results of the latest Ireland CSR RepTrak® study, announced by The Reputations Agency today.

Blame Canada: Trump paints us as suave international swindlers - The Globe and Mail

February 28, 2018 - To hear Donald Trump tell it, Canada is a suave international swindler, repeatedly conning American leaders and waltzing away with his country's money.

Dublin receives its highest ranking ever in reputation index - Big News Network

February 26, 2018 - In the latest City RepTrak list, Dublin was awarded its highest ranking ever. In the Reputation Index, Dublin was ranked as the 17th most reputable city in the world.

Chipotle continues recovery - Leader Telegram

February 16, 2018 - Chipotle Mexican Grill is trying to save its lunch. Once the darling of Wall Street, the fast-casual restaurant chain known for supersized burritos is crawling back from a series of food scares involving E.Coli and norovirus in 2015, and again last year, that cratered the company’s stock price, hurt its reputation and left customers reeling.

PR 'trumps advertising' for public choosing energy supplier - PR Week

February 12, 2018 - Positive media coverage and a good reputation in the press appear to be more influential than good advertising for consumers choosing their next energy company, according to research by a new renewable energy specialist.

Hallmark is more than a century old but has it lost its emotional heart online? - Philly Inquirer

February 9, 2018 - Hallmark turned 108 years old last month. With more than a century as an emotional connector, the conglomerate with $4 billion in annual sales creates 10,000 new and redesigned greeting cards every year. On Valentine’s Day, this Wednesday, Hallmark’s busiest day of the year along with Mother’s Day, it plans to roll out new vinyl record cards, with 45 rpm discs.

Reputation Institute acquires Mettle Consulting - Research Live

February 8, 2018 - Reputation Institute, the research and advisory firm for reputation, has acquired London-based media analytics company Mettle Consulting. The acquisition will bring digital data science to Reputation Institute’s RepTrak reputation measurement methodology.

The Financial Fallout Of Celebrity Endorser Misconduct - Forbes

February 5, 2018 - A celebrity endorsement can help with brand positioning immensely — skyrocketing sales and increasing the endorser’s celebrity profile, while also serving to extol the virtues of a product or service for the consumer. While this strategy is as old as marketing itself, there are also risks associated with celebrity endorsements, as evinced by recent sexual misconduct throughout the ranks of some of the most prominent men in the U.S.

Amazon’s Customer Loyalty Is Amazing: Time to Become a Third-Party Seller? - Furniture World

February 2, 2018 - Amazon’s results over the past holiday season are mind-blowing. While the company holds some data close to its vest, like the number of customers that ordered and the dollar amounts those orders represented, it reported that this past Cyber Monday was the single biggest shopping day in Amazon’s history, surpassing Prime Day 2017, which until then was its biggest day ever.

Businesses must act on poor corporate governance, not just say they will - Real Business

January 24, 2018 - A myriad of companies suffered crises last year that threatened, if not destroyed their reputations, which shows the importance of acting on poor corporate governance.

Ikea Gets No Respect, But It Should - Forbes

January 17, 2018 - Ikea is often the butt of jokes. From the unintelligible instructions required to assemble its furniture and the unpronounceable names for the 9,500 products it sells to its meatballs, Ikea is more often laughed at than taken seriously in home furnishing circles.

Vancouver named one of the world's top 10 most reputable cities - Daily Hive

January 17, 2018 - Once again, Vancouver made the top 10 ranking of the world’s most reputable cities in a survey by the Reputation Institute’s City RepTrak.

With A Blank Slate, Cincinnati Redraws Tourism Strategy - Media Post

January 16, 2018 - Advocates for Cincinnati, Ohio, realized they needed to make a change to attract visitors to its region, which includes the metropolitan city, northern Kentucky, and southeast Indiana.

Four ways to improve CSR and communicate vision - Irish Independent

January 7, 2018 - As we move into the first full working week of the new year, now is a good time to point out that Corporate Social Responsibility is the key driver of any company's public image.

Regional Brands Damaged by Catalan Referendum, Says Report - Communicate Magazine

January 5, 2018 - While 2017 is over, its many tumultuous events remain fresh in the mind. From disasters to scientific breakthroughs to a move towards global gender equality, perhaps one of the most reported-on events was another referendum.


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About Us

Reputation Institute is the world's leading research and advisory firm for reputation. We provide senior communications and marketing executives at global companies the single-best way to measure, communicate and manage reputation performance. With this insight, companies can protect their reputations, analyze risks and drive competitive advantage. We serve as clients more than 400 of the top Global 1,000 companies.

Our RepTrak® model analyzes the reputations of companies and is best known as the Forbes-published Global RepTrak® 100. Underlying the model is the RepTrak® methodology, the global gold standard for measuring reputation.