Spokespeople

Reputation Institute’s industry leaders are regularly sought out by the media for their expertise and have been featured in trade publications such as The Economist, Forbes, USA Today, Fortune, Time, Bloomberg, the New York Times, and The Wall Street Journal. They appear in the news and on the radio, too, for example on NPR, CNBC, Fox Business News, BBC, and CNN.

 



Dr. Charles Fombrun 
Fombrun is Founder and Chairman Emeritus of Reputation Institute and the creator of the RepTrak® model. He was a Professor of Management at New York University Stern School of Business for two decades and also taught at the University of Pennsylvania Wharton School. He has published articles in leading business journals, including the Harvard Business Review, and is the author of the bestselling book, Reputation: Realizing Value from the Corporate Image.

Dr. Cees Van Riel 
Van Riel is Co-Founder and Vice Chairman of Reputation Institute. He is Professor of Corporate Communication at Erasmus University Rotterdam’s School of Business and head of the university’s Corporate Communication Centre. Van Riel is the author of twelve books and numerous articles published in renowned business journals, including the Journal of Management Studies, the Journal of Business Ethics, and the Journal of Marketing.

Nicolas Georges Trad
Trad is an Executive Partner and Executive Board Member in charge of building the company’s partner offices and network worldwide. He is sought out by The Wall Street Journal and Forbes for commentary, and featured on CNN and Bloomberg.

Stephen Hahn-Griffiths
Hahn-Griffiths is the Executive Partner and Chief Research Officer and is highly sought out for his expertise in the consumer and retail industries as well as corporate and brand strategy, including by the Associated Press, The New York Times, The Wall Street Journal, and the Chicago Tribune.

Kasper Ulf Nielsen
Nielsen is an Executive Partner, with reputation management experience in a variety of industries. Featured in Forbes, Bloomberg, and on radio and television, he is also the co-author of the Introduction to Organizational Theory. Nielsen holds a Master of Science in Intercultural Management from Copenhagen Business School with MBA credits from McGill University in Canada.
 
Michele Tesoro-Tess
Tesoro-Tess is Executive Partner at Reputation Institute North America, with expertise in reputation risk and the return on reputation of communications activities. Tesoro-Tess holds a BA in Business and Communication and an MSc in Communications Management.
 
Ana Luisa de Castro Almeida
Almeida is Chairwoman of Reputation Institute Brazil, with vast experience in consultancy for national and multinational companies in the areas of reputation management, brand, corporate communication, and reputational risks. She holds a PhD in Administration from the Federal University of Minas Gerais – UFMG and Erasmus University (of the Netherlands) as well as a Master’s degree in Communications and Culture from the Federal University of Rio de Janeiro – UFRJ. She is a professor in the Master’s Program in Social Communication of PUC-Minas and Fundação Dom Cabral – FDC. Almeida is also a board member in the international publication Corporate Reputation Review.