REPUTATION MANAGEMENT IN CHINA
Insights from 2016 China RepTrak® 100.
China RepTrak® 100 is the largest study of corporate reputations in China. In Q1 of 2016, Reputation Institute (RI) collected over 26,000 ratings to uncover the strength of the emotional bond between the Chinese general public and companies.
This short report spotlights several notable trends, ahead of the release of the full report. We specifically flesh out how winning the reputational battleground in China differs from rest of the world.
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