Custom Tracking

Build  Your Custom Reputation Measurement Program Using RepTrak®

With RepTrak®, you can measure and track general public and multi-stakeholder perceptions about your company with the frequency and breadth you choose.

Use this knowledge to better manage your company's reputation by understanding its effects on stakeholder behaviors.


Build Your Custom Reputation Tracker Using RepTrak®
RepTrak®  connects the emotional bond stakeholders have with your company 
with rational behaviors.


MeasurementConfigure your program by selecting your most important stakeholders 

Every program starts with a measurement of the General Population to get a baseline for comparison against competitors, best-in-class, industry, and geography.

Work with us to define the priority and frequency of other key stakeholders including employees, customers, investors, suppliers and others.


CountriesSelect the markets that matter most

Measure your reputation in the markets where you currently do business or where you plan to grow.  We measure reputation in more than 40 countries so build your program based on the priority of your markets and the frequency you want to measure.  


Bench MarkingBenchmark your company 

Leverage RepTrak®'s comprehensive, normative database and our KPIs to benchmark against competitors, company brands, best-in-class companies, and RI best-in-class indexes. Work with us to prioritize and choose the companies and the frequency of measurement. 

You can also start benchmarking right away by joining our National Tracker program that includes 3 companies and a Top Company index for continuous benchmarking and quarterly reporting.


Get Industry-Specific Insights

Measure your company against attributes of reputation that are unique to your industry.



Want to start right away?  

Join other leading companies in one of our syndicated National Tracker programs

Join the power of national tracking and benchmark your company against the best in the country. Leverage the strength of the database as you select your comparative companies to measure yourself against with the gold standard of reputation measurement, RepTrak®.

  • Build your reputation
  • Protect your reputation
  • Create the business case for reputation investments

Learn more about Reputation Institute's
National Tracker Program.