2016 City RepTrak

Sydney, Australia, and Vienna, Austria, have claimed the top spots in Reputation Institute’s 2016 City RepTrak®, the world’s largest annual survey of city reputations. Access the report for the full list of top cities and scores.

2016 City RepTrak

City RepTrak® is a global survey based on more than 22,000 consumer ratings, collected in the G8 countries, which ranks the world's 55 most reputable cities based on levels of trust, esteem, admiration and respect. Perceptions are then grouped into three dimensions: Advanced Economy, Effective Government and Appealing Environment. Cities with strong reputations are perceived positively in all three dimensions.


Access the research to:

  • Gain insight into the value of an excellent city reputation
  • Understand what cities are doing to improve their reputations
  • Access the full list of top cities and their Pulse scores.