The Exponential Impact of Reputation in the UK
In comparing the RepTrak portfolio of companies to the FTSE 100, the most reputable companies outperform the financial market. Since 2012, a portfolio of the RT10 significantly outperforms the FTSE 100 by a factor of 1.8x.
Companies that have strong corporate reputations in the UK are more equipped to mitigate reputation risk, generate stakeholder advocacy, increase sales, and are more apt to become employers of choice where the General Public wants to work.
Download the infographic to see the numbers and understand the exponential impact of reputation in France.