Reputation 2020: Ten Trends Driving Reputation Management

What should you be ready for in 5 years?

Reputation 2020

Professor Cees Van Riel and researcher Marijke Baumann identified ten trends that will drive reputation management in 2020. Van Riel and Baumann spoke with chief communications officers (CCOs), high potential business executives, corporate communication directors and graduate students in a series of focus groups conducted across the globe.

Access the report to:

  • Discover what trends will guide corporate reputation management in the year 2020.
  • Understand who these trends will affect.
  • Access key recommendations for companies to leverage these trends to their advantage.