Sustainability as Key to Improving Corporate Reputation
In the case of CAPSA, this goes even further: sustainability is in the very DNA of the company and from its very origin, driven by its founder, Jesús Sáenz de Miera y Zapico.
However, in order to achieve the expected results, sustainability must go beyond a concept and an objective: it must be articulated through a clear strategy and implemented through an actionable plan. In fact, Central Lechera Asturiana had a good reputation but had not been able to stand out among the companies with the best reputation in Spain.
Access this Spanish language research brief to take a look inside the case of CAPSA and see how the three CSR Pulse dimensions (Citizenship, Governance, and Workplace) played a role in their reputation management strategy.