Is Your Industry Helping or Hurting You?

Insights about the industry spill-over effect of the Brewery industry and the Insurance industry in Belgium

Industry helping or hurting?

This brief explores the relationship between industry and reputation with a comparison of brewers and insurance organizations in Belgium. These two industries are examples of the influence of industry, both positively and negatively, on individual organizational reputations.

The brief also compares these industries across 11 European countries and includes data on brewers like AB InBev, Alkenmaes, PALM Belgian Craft Brewers, Carlsberg and Duvel Moortgat, and insurance companies like AG Insurances, Axa, Baloise and NN.