2017 Global pharma reptrak® presentation

 

Join reputation expert Kasper Ulf Nielsen as he dives into the results of the Most Reputable Companies in the global pharmaceutical sector.

This analysis covers several global pharmaceutical companies, including AbbVie, Allergan, Bayer, NovoNordisk, Novartis, Eli Lilly and more. 

View the recording to:

  • Gain insight into the most important drivers of reputation in global pharma
  • Explore the differences in stakeholder perceptions and what that means for communication strategy
  • See which brand attributes are winning reputation points with the general public.

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