BRAND AND REPUTATION MANAGEMENT BEST PRACTICES WEBINAR
RI Expert Stephen Hahn-Griffiths leads this discussion about the intersection of brand and corporate reputation - and how leveraging these two elements together leads to successful communications strategies.
This recording features a rich question and answer session as well as an examination of brands like Home Depot, Samsung and Starbucks.
View this recorded presentation to:
- Review the attributes of an excellent corporate brand.
- Consider the framework to build a strong brand based on these attributes.
- Identify how these companies leverage their brand to drive reputation and business growth.
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Your one time registration gives you continual access to Reputation Institutes' published resources.