BRAND AND REPUTATION MANAGEMENT BEST PRACTICES WEBINAR


RI Expert Stephen Hahn-Griffiths leads this discussion about the intersection of brand and corporate reputation - and how leveraging these two elements together leads to successful communications strategies.

This recording features a rich question and answer session as well as an examination of brands like Home Depot, Samsung and Starbucks.

View this recorded presentation to:
  • Review the attributes of an excellent corporate brand.
  • Consider the framework to build a strong brand based on these attributes.
  • Identify how these companies leverage their brand to drive reputation and business growth.

Register Now to Access Reputation Measurement and Management Research 

Your one time registration gives you continual access to Reputation Institutes' published resources.