Access the Reputation Academy

The Reputation Academy is a set of 35 pre-recorded, self-paced training courses organized around eight key areas of reputation management.  The sessions are available to members of our Reputation Leaders Networks (RLN) and registered students in our Spanish-language training partnership with Corporate Excellence.  If you are interested in learning more, please contact us.

The Essentials of Reputation Management

  • Creating Business Value through Reputation Management
  • Valuing Reputation and Intangibles as Drivers in Organizational Value
  • Leadership and Communication
  • Understanding Investors' Expectations
  • Corporate Branding and Business Strategy

 

Communications

  • Employees Communication Needs and Expectations
  • Aligning Employees through Corporate Communications
  • Designing Message Strategies
  • Relating to the Media
  • Using Online Media to Build and Protect Your Reputation

 

Branding

  • Corporate Branding and Business Strategy
  • Leveraging Corporate Brand, Part 1
  • Leveraging Corporate Brand, Part 2

 

Best Practices in Reputation Management

  • Leadership and Communication
  • What Drives Excellence in Financial Performance
  • What Drives Excellence in Authenticity

 

Corporate Social Responsibility

  • Creating Value through Corporate Social Responsibility, Part 1
  • Creating Value through Corporate Social Responsibility, Part 2

 

Governance

  • Addressing Strategic Issues: Governance and Risk
  • Differentiating through Leadership and Governance, Part 1
  • Differentiating through Leadership and Governance, Part 2

 

Crisis Management

  • Managing Crisis Situations
  • Protecting Reputation During a Crisis
  • Mindful Learning in Crisis Management

 

The Value of Reputation Management

  • Creating Business Value through Reputation Management
  • Valuing Reputation and Intangibles as Drivers in Organizational Value
  • Creating Value for Investors
  • Creating Value through Corporate Social Responsibility, Part 1
  • Creating Value through Corporate Social Responsibility, Part 2

 

Communication Tactics

  • Using Interpersonal Channels of Communication
  • Using Organizational Media Tactics
  • Using News Media Tactics
  • Using Advertising / Promotional Channels
  • Creative Packaging of Communication Tactics

Interested in finding out more about this program? Contact us