Reputation Institute’s Copyrights and Trademarks

Reputation Institute (“RI”) own (the “Website”). RI owns or has rights to all of the wallpaper, icons, characters, artwork, images, graphics, charts, text, videos, presentations, software and other content of the Website (the "Content"), and all HTML, CGI and other code and scripts in any format used to implement the Website (the "Code"). The Content and Code of the Website are protected by copyright. Except as set forth herein, you may not copy, modify, upload, download, transmit, re-publish, display for redistribution to third parties for commercial purposes, or otherwise distribute any Code or Content from the Website without the prior written agreement of RI. You may not use the Content or Code from the Website for any purpose other than those set forth herein.

All materials, text, graphics and images created by Reputation Institute are protected by copyright and/or Trademark. They may not be reproduced, adapted or used for any purpose without written permission from Reputation Institute. For permission, please send a written request to

Your failure to comply with these restrictions will constitute breach of contract and will violate RI’s copyright, trademark and other proprietary and industrial property rights. You may print in hard copy portions of the Website with the sole intent of viewing RI’s Content for non- commercial purposes. The use of any such material for any other reason, on any other website, or the modification, distribution, or republication of this material without prior written permission from RI is strictly prohibited. 

Using Reputation Institute's Published Research

Users of Reputation Institute's RepTrak® measures are:

(1) required to cite Reputation Institute's research as the source of the questions, and that users are
(2) not allowed to identify or refer to the measures they calculate themselves as "RepTrak Pulse" scores when publicizing or writing about them —only as a 'Reputation Ratings' or 'Reputation Pulse' scores. RepTrak® scores are normalized scores that can only be calculated and released by Reputation Institute because they are rigorously developed, demographically balanced, and cross-culturally adjusted.

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