Olympic Achievements in Corporate Reputation:
Does Olympic Sponsorship Impact Reputation?
Given the $100Ms associated with sponsoring the Olympic Games, this webinar will study the impact of Olympic sponsorship on corporate reputation.
We will look at the issue from the perspective of companies who are global reputation leaders, and we will ask the question – does Olympic association result in desired reputation and monetary gains?
View the recorded presentation to:
- Discover the impact of sponsorships on corporate reputation
- Gain clarity on what consumers want in return for their trust and support
- Identify consumer reputation opportunities and risk potential
- Optimize ROI with key insights on more effective marketing and communication strategies
Stephen is Chief Research Officer of Reputation Institute, and plays an active role in spearheading the Reputation Consulting and Custom Measurement needs of our Fortune 1000 clients. He is a thought-leader in corporate communications, reputation management, and the alignment of corporate brand with reputation.
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