Reputation is critical to enhancing business success, but most companies aren’t reputation ready

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67%

Executives believe that reputation is a high priority for their company

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75%

Executives state that reputation has grown in importance over the last few years

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36%

Only a minority of executives are ready to proactively manage reputation

Becoming reputation ready begins with an understanding of the emotional bond that ensues between your stakeholders and your company  

The Emotional Bond That Defines Reputation Drives Support

  • Consumers want to buy your products and services
  • Customers recommend your company
  • Job-hunters want to work for your company
  • Investors buy-into your company
  • Policy-makers and regulators give you license-to-operate
  • Employees are engaged and deliver on your purpose

We measure the emotional bond based on a unique algorithm called the RepTrak Pulse.

This is defined by perceptions of Esteem, Admiration, Trust, and overall Feeling. 

RepTrak Badge

How We Measure Reputation: 

The proprietary RepTrak model provides a rigorous method by which to calibrate reputation. It is considered by many as the gold standard in reputation mining, measurement, and management.
 

RepTrak is a complete Reputation Intelligence System that yields quantifiable and actionable insights

EMPIRICAL

A research-based data driven means-end model by which to calibrate reputation.

NORMATIVE

Based on the largest normative database on reputation in the world.

COMPARABLE

An empirical and relative basis of measurement by which to evaluate success.

ACTIONABLE

Provides an understanding of the what, why, and how to enhance reputation.

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DIMENSIONS OF REPUTATION

Through RepTrak we identify which dimension is the most important to any given market, industry, or company in driving reputation and business results.

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Products/Services

Do you deliver on a world-class experience? High-quality Products and Services can profoundly shape reputation.

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Citizenship

How does your company align with social values? Being a good corporate citizen has a positive impact that helps to make the world a little better.

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Innovation

Is your company static or dynamic? Forward-thinking and creatively-inspired companies have a reputational advantage.

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Leadership

Companies with executives who align brand purpose with daily business activities outperform those focused solely on financials. 

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Workplace

Corporate culture directly impacts recruitment, retention, and talent acquisition. Positive perceptions of a workplace can help you achieve employer of choice status.

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Performance

Financials matter, but it is important to link your financial success with positive social impact to maintain a license to operate. 

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Governance

Can your company be trusted to do the right things when no one is looking? Practicing good governance is key in earning trust in times of crisis.

RepTrak gives leaders more confidence in decision-making

HOW REPUTATION INSTITUTE ENABLES LEADERS

Meet Nicolas, our President of Global Accounts. Nicolas is most proud of how RI provides a singular, synchronized view of reputation across stakeholder groups and markets enabling clients to know what matters most across the globe.

RepTrak enables the world's leading companies to successfully navigate the reputation economy

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