Soaring to Greater Heights
Airlines provide the fastest and safest mode of transportation for an ever-increasing customer base that’s expected to double in the next 20 years.
The airline industry is uniquely vulnerable to risk — safety, labor relations, consumer dissatisfaction, climate change, political conflict. These crises are often exacerbated by swift media attention.
The result is a Product experience and Governance challenge.
The airline industry is under the spotlight across stakeholder groups and is challenged with the need to swiftly provide transparent and extensively fact-based responses.
How We Add Value
At RI, we study reputation and use data insights to strategically focus on what matters most to airline industry stakeholders — passengers, employees, regulators, investors — and open communication to proactive risk mitigation.
We guide airlines by helping them communicate in a way that positively impacts reputation and drives returns.
Did you know?
Over 60% of the general public does not have a formed opinion on whether airlines are transparent and ethical — this is an opportunity for airlines to transform their communication.
"RI has helped us bring focus to our communications and make it measurable."