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Global Pulse Q&A
Global Pulse™ Reports
Research shows that people act based on their feelings. They are more likely to buy the products of companies they trust, to work for the organizations they respect, and to recommend companies they like. Reputation Institute has conducted qualitative research with consumers in the USA, Europe, Latin America, Russia, Australia, South Africa, and China. Results indicate that 'Corporate Reputation' can be represented by a standardized measure based on a simple set of questions asked of respondents familiar with a company. Answers are used to create an overall Global Pulse score on a 0-100 point scale. The Global Pulse is designed to measure the health of a company's overall reputation.
The Global Pulse Project
Reputation Institute conducts an annual online survey of the general public in which we measure
the corporate reputations of 600 of the world's largest companies in 27 countries. The topline
results of this study are published annually in Forbes as a ranking of 'The World's Most
Respected Companies'.
Global Pulse scores provide a powerful global benchmark for tracking corporate reputations around the world, as well as measuring the reputation impact of events and initiatives. Companies can purchase Global Pulse reports directly from Reputation Institute, or request ad-hoc, periodic or continual tracking of their reputations. Reputation Institute also provides companies with visual displays of reputation data through its RepTrak™ Radar online application.
Companies Rated in Global Pulse Project 2008
Click below to view the companies in alphabetical order. Customized reports can be ordered
from Reputation Institute by contacting reptrak@reputationinstitute.com
- 3M
- A.P. Mæller - Mærsk
- ABB
- Abbott Laboratories
- ABSA
- Acciona
- Aceitera General Deheza
- ACS
- Adecco
- Aegon
- AEON Co. Ltd.
- AES
- Aetna
- Aflac
- AGF
- Ahold
- Air Canada
- Air China
- Air France-KLM
- Air India Ltd.
- Airbus
- Aker
- Akzo Nobel
- Alcoa
- ALDI
- Alimentation Couche-Tard
- Alitalia
- Allianz SE
- Allstate
- Alpha Bank
- Altadis
- Altria Group
- Aluminum Corp. of China
- América Móvil
- American Airlines (AMR)
- American Electric
- American Express
- American Intl Group
- Amgen
- AMP
- Anglo American
- Anglo American
- Anheuser-Busch Cos
- Anhui Conch Group Limited Liability Company
- ANZ
- Apple
- Arauco
- Arcandor AG (früher Karstadt Quelle AG)
- Archer Daniels
- Arla Foods
- Assicurazioni Generali
- Associated British Foods
- AstraZeneca
- AT&T
- Atlantia (ex-Autostrade)
- Auchan
- Autogrill
- AutoNation
- Aviva
- Avtovaz
- AXA
Q&A [click links to show and hide FAQ answers]
- The Global Pulse 2008 is a project developed by Reputation Institute to assess the reputations of the world's largest companies and identify the companies with 'the best corporate reputations.'
- Global RepTrak™ Pulse 2007 is the result of over 60,000 online interviews with consumers in 27 countries on six continents. More than 150,000 ratings were collected to develop reliable measurements of the 'corporate reputation' of over 1,000 companies.
- Data collection was conducted between February and March, 2008.
The world's 600 largest companies are the focus of the Global Pulse ranking. The Global Pulse Project was conducted in 27 countries:
- Europe: Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, United Kingdom
- Asia Pacific: Australia, China, India, Japan, South Korea
- North America: United States, Canada
- Latin/South America: Argentina, Brazil, Chile, Mexico
- Africa: South Africa
- Companies were rated by consumers in their home country. The Global Pulse is a measure of corporate reputation calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company.
- Yes. Reputation Institute overcomes cross-cultural biases by adjusting all Global Pulse scores against the aggregate distribution. Standardization has the effect of lowering scores in countries that tend to over-rate companies, and has the effect of raising scores for companies in countries that tend to rate companies more harshly. All Global Pulse results are therefore comparable across industries, countries, and over time.
- Yes. All people have more or less favorable perceptions of companies they are familiar with. Reputation Institute can therefore measure the reputations of any company and with any stakeholder group. Email reptrak@reputationinstitute.com to learn more about how we do this in more detail.
- Reputation Institute recommends using the following boilerplate when citing the results of this study:
"In a recent survey of [COUNTRY] consumers conducted by Reputation Institute, [YOUR COMPANY] earned a Global Pulse rating of [X], placing it [# Y] on a list of the largest companies in [COUNTRY]. [YOUR COMPANY]'s reputation score is above the average rating of all companies rated by consumers in 27 countries, and places [YOUR COMPANY] in an elite group made up of the 200 best regarded companies in the world."
- Ratings are shorthand descriptions of how stakeholders feel about a company, and influence their support for the company's activities. The first phase of Reputation Institute's 'reputing process' therefore involves building the Reputation Landscape by asking the fundamental question: "How do stakeholders feel about your company?"
Armed with answers to that basic question, Reputation Institute helps managers develop coherent reputing strategies designed to build economic value. When well-articulated, reputing strategies deliver improved valuations by:
• enhancing competitive advantage • reducing operating costs • enabling premium pricing • helping to weather market downturns • increasing trust, confidence, support, and investment from key stakeholders • recruiting and retaining the best talent • building distinctiveness in the marketplace
The Global Pulse is a powerful strategic tool because it...
- Provides a common language for companies with which to manage their reputation
- Makes research actionable and empowers executives to initiate change
- Is comparable across countries, industries and stakeholders
- Can be customized to measure the reputations of any company and with any stakeholder group
Armed with Global Pulse reports, executives can...
- Report credibly about their company's reputation to internal and external audiences
- Understand the levers to pull in order to improve reputation
- Create strategic differentiation from other corporate rivals
- Track the value of their company's reputation
Companies can also order customized reports from the study. These reports provide a detailed comparison of your company's results against the Global Pulse database, and include an overview of:
- Company Results: Company profile on reputation and the 7 dimensions — which dimensions are your strong and weak points.
- Industry Results: Industry profile across the 27 countries positioning your company in the global competition relative to all peer group companies in the same industry.
- Country Results: Country profiles of the best and worst reputations in each country where the company participates.
- Driver Analyses: The dimensions that are driving reputation in your country and in your industry.
- Global Results: A profile of the best reputations in the world across the 27 countries profiling more than 600 companies.
Customized report prices are based on the number of comparison companies of interest. Email for detailed pricing or to learn more about Reputation Institute's offerings.
Learn More About
- Reputation challenges faced by our clients.
- Services that improve the strategic management of your reputation assets.
- Understanding the key stakeholders involved in building reputation.
- Our robust analytical tools that quantify reputation.
Our Clients
Reputation Institute works with many of the most highly regarded organizations in the world. In particular, we have deep experience in working with companies from the following industries:
- Pharmaceuticals
- Financial Services
- Energy
- Utilities
- Consumer Products
- Technology
- Health Care
- Manufacturing
- Agriculture