Spain
Spain brings together a diverse group of academics and corporate practitioners from institutions around the country.
Principals
Fernando Prado Managing Director
Reputation Institute Spain
Calle Velázquez, 11 - 2º Dcha
28001 Madrid
Spain
Tel: +34 91 7817184
Fax: +34 91 5760761
Fernando Prado is Managing Director of Reputation Institute Spain. Previously, Fernando worked for WPP Group for 10 years (1997-2006) serving in different functions and locations related to brand strategy development including: CEO and Founder of Kantya Brand Strategies, Spain, J. Walter Thompson Madrid (Head of Strategic Planning), WPP New York (Brand Strategy Consultant), Millward Brown Chicago (Worldwide Coordinator of BRANDZ), OgilvyOne New York (Strategic Planner), and Bassat Ogilvy & Mather Madrid (account service). Prior to WPP Fernando worked in marketing for diverse companies such as L'Oréal (Madrid), Pescanova (Vigo) and Unisys (London). He has developed award winning advertising and brand management strategies, including two "Grand Prix" in Spain: Viajes Iberia (2002) and BBVA (2005). Fernando holds a Bachelor of Arts (Hons.) degree in Business Administration from ICADE (Madrid) and Middlesex University (London), and an MBA from IESE (Barcelona). He is fluent in Spanish, English and French.
Foro de Reputación Corporativa (fRC)
c/ Sagasta, 27 3º izda pta.A.
28004 Madrid
www.reputacioncorporativa.org
RI Events
RI News
- Global
Switzerland is the Most Respected Country in the World. Reputation Institute Releases Results of its 2009 Country Reputation Study (Press Release). - Madrid, Spain
Instituto de Análisis de Intangibles and Reputation Institute Spain, sponsored by BBVA and Ferrovial, have released "The Reputation of Spain in the World/La Reputacion de España en el Mundo". This 100 page report can be downloaded in Spanish in PDF format here. - Badajoz, Spain
RI Spain's Fernando Prado presented "Brands, Reputations and Territories/"Marcas, Reputaciones y Territorios" at Extremadura and UEx summer course (presentation attached). - Madrid, Spain
On October 11, 2006 Charles Fombrun spoke about Corporate Reputation to The Foro de Reputacion Corporativa at Telefonica's headquarters. Telefonica is the current chairman of The Foro de Reputacion Corporativa.
RI Press
- Cinco Dias
- Decalogo de una buena reputacion empresarial / Ten Commandments of a good enterprise reputation (in Spanish)
- February 22, 2010
- PRNoticias
- El reposicionamiento del sector del automovil, a examen / The repositioning of the automotive sector, an examination (article in Spanish)
- January 26, 2010
- IESE
- La Reputacion si influye en los beneficios / Reputation's Influences on Benefits (in Spanish)
- January 1, 2010
- Superbrands
- La Marca Espana / The Spanish Brand (article in Spanish)
- December 22, 2009
- Actualidad Economica
- La Honra Importa / Honor Matters (article in Spanish)
- December 22, 2009
- Cinco Dias
- Reputacion de Espana / Spain's Reputation (article in Spanish)
- December 21, 2009
- El Pais
- Espana sigue siendo 'different' / Spain continues being 'different' (article in Spanish)
- November 22, 2009
- Expansion
- La reputacion es un valor intangible pero cuantificable / Reputation is an intangible value but quantifiable (article in Spanish)
- October 21, 2009
- Cinco Dias
- Claroscuro de la reputacion de Espana en el mundo / The Clearly Cloudy Reputation of Spain in the World (in Spanish)
- August 25, 2009