RI in the News

Whole Foods Market Lives Its Values - The Motley Fool
January 25, 2016 - It's (Whole Foods Market) ranked No. 3 on The Reputation Institute's list of most reputable companies in the retail industry. [ more ]

Local sourcing: Chipotle's double-edged sword? - CNBC
December 22, 2015 - Recent safety concerns were a departure for the fast-casual dining darling that was known for its healthy fare. Chipotle was one of the top 10 most reputable brands earlier this year, in a report by the Reputation Institute, a global consulting firm that surveyed 27,000 people on 1,000 U.S. companies. [ more ]

Who Is Having a Worse Year -- VW or Chipotle? - Advertising Age
December 14, 2015 - "Chipotle is on two strikes -- one more health related outbreak and it strikes out in the court of public opinion with significant reputation damage to deal with. Let's see what happens because actions speak louder than words. It's time to live up to the purpose of 'food with integrity,' Stephen Hahn-Griffiths, U.S. VP of strategy consulting at Reputation Institute, said in a statement last week. [ more ]

Can your restaurant bounce back after a crisis? - QSR web
December 9, 2015 - asked Jennifer Villarreal, corporate communications manager at the Reputation Institute for advice. Q: What are some tips to help restaurant brands bounce back from something that damages their reputation? Villarreal: Corporate reputations, once damaged, take time to recover. It’s like any relationship; once trust is violated, you can’t immediately reclaim the emotional connection without some work to rebuild it. [ more ]

The Business of Volunteerism - The Huffington Post
December 9, 2015 - A study conducted by the Reputation Institute on 47,000 consumers found that 42 percent of people's feelings towards a corporation are based on how socially responsible it is. Execution of philanthropic efforts is evolving; bringing greater benefits to companies, nonprofits and other organizations, employee volunteers, and society. [ more ]

City Reputation Ranking 2015 - World's Strongest City Brands - The Place Brand Observer
November 24, 2015 - Every year, the Reputation Institute, a global consultancy well known for its research on the reputation of organisations and corporate brands, takes pulse regarding people’s perceptions of major cities. Perceptions which it then summarizes and presents as the City RepTrak Report – the latest version just published. [ more ]

Clash of the Titans: Amazon vs. The New York Times - CEO World Magazine
October 30, 2015 - Philosopher Ayn Rand once wrote that “morality is a code of black and white” and famously concluded that there could be no such thing as a moral “grey zone.” More than two months after the New York Times published a novella-length article depicting a “bruising” corporate and workplace culture at, a morality play of sorts is still, well, playing out between the two. [ more ]

The 10 most reputable cities in the world - Business Insider
October 22, 2015 - According to an annual ranking published from the Reputation Institute, Sydney has the best reputation based on data from more than 19,000 consumers from G8 nations who ranked 100 cities across 55 countries. [ more ]

Sydney is the world's most reputable city for 2015 - Mashable
October 22, 2015 - From double rainbows to a giant festival of lights to cat cafés, life in Sydney, Australia seems pretty great. Apparently, it's great enough to give Sydney the best reputation of any city in the world. Because of the city's safety, high quality of life, effective government and attractive environment, the Reputation Institute has named Sydney the "most reputable city in the world" for 2015. [ more ]

Which global cities have the best and worst reputations? - CNN
October 22, 2015 - Australia, give yourself a pat on the back.Sydney and Melbourne are the two most reputable cities in the world, according to the latest study by the Reputation Institute. [ more ]

The World's Most Reputable Cities, 2015 - Forbes
October 22, 2015 - What cities around the globe have the best all-around reputations? What does that mean and why does it matter? Reputation Institute (RI), a global consulting firm based in Boston, has just released its fifth annual list of the 100 most reputable cities, ranked in three broad categories: advanced economy, appealing environment and effective government. [ more ]

Amazon, NYT Revive Workplace Brouhaha - TechNewsWorld
October 21, 2015 - Amazon and The New York Times this week engaged in a rehash of their dispute over the publication this summer of a story that describes harsh working conditions at the company. [ more ]

What's Next for Subway? - Restaurant Business
October 6, 2015 - Despite a fall in consumer perception after its longtime spokesman pled guilty to charges of child pornography and sex with minors, Subway’s public-relations nightmare of the past summer is somewhat of a “double-edged sword,” giving the chain an unprecedented chance to reinvent itself, says Brad Hecht, vice president and chief research officer at consulting firm Reputation Institute. [ more ]

Study: Subway's Reputation Thwacked by Jared Drama - Restaurant Business
October 2, 2015 - The largest chain in the industry saw its reputation slip “significantly” after its longtime spokesman pled guilty to charges of child pornography and having sex with minors, reports consulting firm Reputation Institute. [ more ]

Amazon, LEGO Have Best CSR Reputations In U.S. - Sustainable Brands
October 2, 2015 - Amazon, LEGO, BMW, Sanofi, Schneider Electric and Panera Bread have the best public perception for corporate social responsibility (CSR) in the United States, according to a new report by the Reputation Institute. [ more ]

Jared Fogle Investigation Hurts Subway's Reputation - Restaurant News
October 2, 2015 - The downfall of Subway spokesman Jared Fogle has had a significant impact on the reputation of the sandwich giant, according to a new report from a reputation consulting firm. [ more ]

U.S. Consumers Chime In On Corporate CSR Reputation: Amazon, LEGO, and Levi Strauss Top Reputation Institute's Ranking - Bulldog Reporter
October 1, 2015 - We recently reported on Reputation Institute’s rankings of the top global companies for public perception in corporate social responsibility, and this week the firm has released its U.S. CSR RepTrak, which highlights the companies with the best reputations for corporate social responsibility among the American public, based on a survey conducted in Q1 2015. [ more ]

Saving VW: Next CEO faces 5 big challenges - USA Today
September 25, 2015 - "The higher your reputation, the better your buffer," says Brad Hecht, vice president of research for the Reputation Institute. "You built up this reservoir of good feelings." Now VW needs to tap into that vein of nostalgic affection. [ more ]

Volkswagen's emissions fiasco vexes car owners, dealers - USA Today
September 25, 2015 - Volkswagen ranked 14th among global companies this year on the Reputation Institute list of most reputable companies and has placed in the top 15 for the past five years. [ more ]

BMW replaces Sony on top of EU reputation ranking - but LEGO leads in UK - PR Week
September 16, 2015 - A survey by the consultancy Reputation Institute has found that BMW is the company with the strongest reputation across the EU's five largest economies. [ more ]

These are the companies with the best reputations in the UK - Management Today
September 16, 2015 - Reputation can make or break a company, increasingly so in a social media-saturated world (no surprise, then, that the number of PRs has risen 51% in the last two years to 55,000). [ more ]

What makes a company trustworthy? - CNBC
September 16, 2015 - BMW was crowned most reputable company according to European consumers, in a recent survey. Ed Coke, director of Reputation Institute, discusses. [ more ]

Reputation Tracking Goes Global: Reputation Institute Launches New Tracker Service in Europe and Mexico - Bulldog Reporter
September 3, 2015 - Corporate reputation consulting firm Reputation Institute this week launched its new Reputation Tracker service in the United Kingdom to provide companies with continuous measurement and quarterly reports on their corporate reputations. [ more ]

In brief: Globalisation boost for Bluefocus, charity sector PR firms ally, Movember partners with Premiership Rugby, Reputation Institute - PR Week
September 1, 2015 - Reputation advisory firm the Reputation Institute has today launched its new Reputation Tracker product in the UK, as well as in Denmark, France, Germany and Mexico. [ more ]

How risk managers can make intangible risks tangible - StrategicRISK
August 27, 2015 - When 40 million credit and debit card records were stolen from US retailer Target as a result of a data hack, the company’s once-envied reputation suffered a significant blow. [ more ]

Minimizing brand damage: the Alton Towers Rollercoaster Crash - StrategicRISK
August 20, 2015 - “Merlin has done absolutely the right thing in terms of admitting liability for the accident,” says Ed Coke, director of consulting services at the Reputation Institute. [ more ]

Why we fetishize tech companies - Yahoo! News Canada
August 19, 2015 - It's only been a few days since a recent New York Times piece rocked the world of tech giant Amazon, calling the company’s work culture “bruising” and one where annually firings are fuelled by “purposeful Darwinism.” [ more ]

Pinterest Is Paying Off for These Big Banks - Here's Why - American Banker Magazine
August 5, 2015 - Less than a year after Bank of America joined Pinterest, the platform is already driving 30% of the bank's social media traffic to its money management website targeted at millennials. [ more ]

Banking and Corporate Social Responsibility - O'Dwyer's
August 5, 2015 - Some financial institutions, banks in particular, have turned to corporate social responsibility to give back, develop credibility, and regain consumer trust and confidence that waned in the wake of the U.S. financial downturn. [ more ]

India's global reputation rises by 7.4% after a dip for 3 years - Business Insider India
August 5, 2015 - After a 3 year dip in its reputation, India finally managed to turn its reputation into an upward trend with a 7.4% increase in its reputation in 2015. [ more ]

New tracker helps companies keep tabs on their corporate reputation - PR Week
August 4, 2015 - BOSTON: The Reputation Institute took the wraps off a service this week that helps companies continuously keep an eye on their corporate reputation. [ more ]

Canada regains title as most reputable nation in the world despite Harper derangement frenzy - Financial Post
July 23, 2015 - According to the Reputation Institute's annual report, Canada remains at the top of a 55-nation list for perceived trust, admiration and respect, based on a survey of more than 48,000 people around the world. [ more ]

Nazi salute images in the Sun 'won't damage image of Queen or royals' - PR Week
July 20, 2015 - Ed Coke, a director at consultancy firm the Reputation Institute, said: "If you look at the things that actually make a reputation - leadership, responsibility - from what I can see the Queen is in no way compromised by this story, this all happened when she was a child." [ more ]

Canada boasts the best reputation in the world: report -
July 17, 2015 - Because in a survey that asked 48,000 consumers around the world to rate countries based on their overall reputation, Canada was the top-performing country for the fourth time in six years. [ more ]

The top 20 countries as ranked by reputation - Business Insider
July 16, 2015 - Iraq, Iran, and Russia find themselves in the headlines daily because of their ongoing military conflicts, human-rights violations, and oppressive regimes. Unsurprisingly, a report issued Thursday by the Reputation Institute ranks those countries among the least reputable countries in the world. [ more ]

Which country has the best reputation? - USA Today
July 16, 2015 - The Reputation Institute ranked the reputations of 55 countries based on things like safety, government efficiency, and friendliness of residents. [ more ]

Canada ranks as most reputable country in the world - NY Daily News
July 15, 2015 - Canada, the nation that produced such treasures as Wayne Gretzky, Seth Rogen and Rob Ford, has been ranked as the country that is most admired and has the best reputation in the world, by the Reputation Institute. [ more ]

Canada's Best Reputation In The World Title Has Been Recovered: Study - Huffington Post
July 15, 2015 - Congratulations, Canada. You're the world's coolest country again. The Great White North has been recognized as the world's "most admired" country in a report by the Reputation Institute, recovering the ranking it lost to Switzerland last year. [ more ]

Canada ranked as 'most admired' country in the world - CTV News
July 15, 2015 - Canada is the "most admired" country with the "best reputation" in the world, according to an annual survey ranking the reputations of developed nations across the globe.The 2015 report from the Reputation Institute ranked Canada as the most reputable country in the world, based on a variety of environmental, political, and economic factors. [ more

The World's Most Reputable Countries, 2015 - Forbes
July 15, 2015 - Which countries have the best reputations? What does that even mean? Reputation Institute, a global private consulting firm based in Boston and Copenhagen, has just released its sixth annual “Country RepTrak” of what it calls “The World’s Most Reputable Countries,” a tool the firm uses to help it advise countries on how to bolster their reputations around the globe.  [ more ]

10 Most Reputable Tech Companies in the US - InformationWeek
July 7, 2015 - The Reputation Institute has announced its annual list of the 25 most reputable tech companies in the US. We're highlighting the companies that made it into the top 10 on The 2015 US Technology RepTrak. [ more ]

Consumers love Samsung, but don't trust Apple or Facebook - CIO
July 2, 2015 - A new consumer survey ranks Samsung as the "most reputable" tech company in the world, while both Facebook and Apple scored poorly due to privacy and ethics concerns. [ more ]

Top Tech Companies - Fox Business Network
July 1, 2015 - "There are really two key drivers that drive corporate reputation in the tech space," says Brad Hecht, VP and chief research officer at Reputation Institute. [ more ]

America's Most Reputable Technology Companies - Forbes
June 30, 2015 - “Apple is in many ways the victim of its own success,” says Brad Hecht, vice president and chief research officer at The Reputation Institute (RI), a reputation management consulting firm that puts out annual lists of what it calls the “most reputable” companies in the U.S. and most reputable countries around the world. [ more ]

Even Apple and Facebook can suffer from a bad rep, report says - CNET
June 30, 2015 - Guess which tech company has the world's best reputation.The answer? Samsung, the Korean consumer electronics giant, is the world's "most reputable" tech company, according to a report released Tuesday by the Reputation Institute, which looked at seven categories that measure customers' "emotional connection" to a brand or company. [ more ]

America’s most reputable tech companies: Samsung replaces Nintendo, Apple drops to No. 21 - GeekWire
June 30, 2015 - Samsung is the most reputable tech company in the U.S., replacing Nintendo, which held the top spot a year earlier, according to the Reputation Institute, a Boston-based consulting firm. [ more ]

Samsung and HP Trump Google, Apple and Facebook on Reputation Ranking - The San Jose Mercury News
June 30, 2015 - Samsung, the tech industry’s most reputable company? That’s according to a new report out today from the Reputation Institute, an advisory firm. Apple, the most valuable company by market capitalization and Samsung’s biggest competitor, ranked 21st among its 48 tech brethren. [ more ]

2015 survey of bank reputations - American Banker
June 25, 2015 - We gauge what U.S. consumers think of 32 of the largest banks in our annual Survey of Bank Reputations with the Reputation Institute. [ more ]

Why Regions Is No. 1 with Customers in the Bank Reputation Rankings - American Banker
June 25, 2015 - In the aftermath of the economic crisis, Harvard Business School Professor Michael Porter co-wrote an article in the Harvard Business Review that urged U.S. corporations to dramatically rethink how they serve the needs of their customers and communities. [ more ]

Bank Reputations on the Rise, Our 2015 Rankings Show - American Banker
June 25, 2015 - It's a breakout year for bank reputations. Of the 32 banks evaluated in the American Banker/Reputation Institute Survey of Bank Reputations this year, none have a weak reputation with customers — which is a first. [ more ]

Pharmalot.. Pharmalittle.. Good Morning: We're catching up on Mylan, Ebola and Lots More! - The Wall Street Journal
June 22, 2015 - Shire was named the most reputable pharmaceutical company in the U.S. in a new report from the Reputation Institute, which surveyed some 50,000 consumers, Pharma Times says. [ more ]

Shire tops reputation survey - PharmaTimes
June 19, 2015 - Shire has been named the most reputable pharma company in the US in a new report from the Reputation Institute. [ more ]

Shire, Sanofi and Bayer have the best public reps in pharma: Report - FiercePharma
June 18, 2015 - It's no secret that Big Pharma isn't winning popularity contests, as pricing pressures, safety issues and regulatory drama continue to take their toll on drugmakers' reputations. [ more ]

Wal-Mart Corporate Reputation Near the Bottom of the Retail Sector - The City Wire
June 16, 2015 - Wal-Mart’s corporate reputation lags almost all of its competitors according to a new report published by the Reputation Institute for U.S. retailers in 2015. [ more ]

Panera Tops Reputation Institute's List of America's Most Reputable Hospitality Companies: Dunkin' and Subway Round Out Top 3  - Bulldog Reporter
June 16, 2015 - Reputation Institute recently released its inaugural list of America’s top 50 most reputable hospitality companies, topped by Panera, Dunkin’ Brands and Subway. [ more ]

Can You Guess Which Restaurant Chains Have the Best Reputations? - Entrepreneur
June 15, 2015 - Panera has the best rep in the chain restaurant business, according to a recent survey. Consulting firm Reputation Institute released the results of its 2015 survey of America's most reputable hospitality companies last week, with Panera leading the way. [ more ]

Amazon is America's best company. Says who? You! - CNN Money
June 15, 2015 - Amazon is the best company in America, and Wendy's is better than McDonald's ... a LOT better. At least that's what most people think, according to the Reputation Institute, an advisory firm that surveys the public about companies and industries. [ more ]

Quinn: Occupy, Silicon Valley Style - San Jose Mercury News
June 14, 2015 - Has the tech industry found its social conscience? That's what I've wondered lately as I've watched some of its key players doing things I wouldn't have expected to see as recently as a few months ago. [ more ]

Report: Americans trust Chipotle, but not McDonald's - USA Today
June 14, 2015 - Chipotle's cool factor is on the rise, and meanwhile, McDonald's is losing its sizzle, according to a new report out by the Reputation Institute. [ more ]

Krispy Kreme lands on 'most reputable' list - Triad Business Journal
June 12, 2015 - The Reputation Institute has ranked Krispy Kreme Doughnuts Inc. as the fourth most reputable hospitality company in the U.S. [ more ]

2 Colorado restaurants' reps make the nation's top 10 - Denver Business Journal
June 11, 2015 - For many people nowadays, choosing what to buy isn't just about the product, but is also about the reputation behind the company. [ more ]

Texas Roadhouse, Papa John's ranked among nation's most reputable chains - Louisville Business First
June 11, 2015 - Louisville-based companies Papa John's International Inc. and Texas Roadhouse Inc. ranked among the top 10 most reputable quick-service restaurant chains in the United States, according to a report by research and advisory firm Reputation Institute. [ more ]

Hyatt, Orbitz score well with consumers - Chicago Tribune
June 11, 2015 - When it comes to great reputations in the travel and hospitality industries, Chicago-based Hyatt and Orbitz Worldwide rank near the top, according to a study released Thursday by the Reputation Institute. [ more ]

Hyatt Hotels gets a good rap from the Reputation Institute - Chicago Business Journal
June 11, 2015 - Hyatt Hotels must be doing something right. A lot of things actually. The Chicago-based global hotel chain managed to crack the Top 10 (albeit just barely) in the Reputation Institute's annual ranking of the nation's Top 50 hospitality and travel industry companies that was released today. [ more ]

Reputation and Resilience in the Business Model - Raconteur
June 11, 2015 - We have worked closely with Reputation Institute on this subject and the importance of looking at risk events through a reputational lens has become increasingly clear. The most resilient companies constantly monitor how all stakeholders perceive their company which in turn encourages transparency. [ more ]

Most Reputable Companies: Amazon, Publix and Whole Foods Top Reputation Institute’s List of Retailers with the Best Reputations - Bulldog Reporter
June 10, 2015 - For the third year in a row, Amazon claims the top spot in Reputation Institute’s recently released annual survey of America’s most reputable companies in the retail industry. [ more ]

Kellogg 'most reputable' US consumer company thanks to vocal sustainability efforts, says expert -
June 9, 2015 - Kellogg invested in impressive sustainability efforts last year and communicated efforts well, helping it secure the top spot in the consumer reputation charts. [ more ]

Amazon, Publix, Whole Foods top retail's most reputable list - FierceRetail
June 8, 2015 - For the third year in a row, Amazon (NASDAQ:AMZN) was awarded the No. 1 spot in Reputation Institute's annual survey of the most reputable companies in retail. [ more ]

Companies Give a Whole Lot of Damn About Their Reputations - Retail Merchandiser Blog
June 5, 2015 - When companies suffer from something like a data breach or lose their relevancy to customers, their reputation takes a hit as well. A new study released by the Reputation Institute – “2015 U.S. Retail RepTrak: Reputation Leaders in U.S. Retail Industry” – analyzes what makes or breaks a company’s reputation. [ more ]

How Can We Scale The B Corp Movement? - Sustainable Brands
June 5, 2015 - In an engaging session on Thursday morning, the final day of SB ’15 San Diego, a group of expert panelists discussed the obstacles and opportunities to growing the Certified B corporation movement, and faced some tough questions from the audience on its future. [ more ]

10 Trends In Reputation Management That You Need To Know -
June 5, 2015 - Companies in crisis only get the benefit of the doubt if consumers viewed them favorably before the bad news broke. That’s one of many reasons that measuring and shaping consumer opinion must be a priority for any large organization. [ more ]

WFM Ranked #3 by Reputation Institute on Top 50 List of Most Reputable American Retailers - Whole Foods Market EVP Trail Mix Blog
June 4, 2015 - Today the Reputation Institute is releasing its 2015 list of most the most reputable retail brands in America. WFM ranks #3 overall, and also ranks as the third strongest brand in America. RI will be disclosing the full top 50 list during a webinarlater this morning. Reputation Institute conducted more than 50,000 interviews with the US general public in 1Q 2015 to determine their rankings. [ more ]

Publix second only to Amazon, beats out Whole Foods for retailers with best reputations - Tampa Bay Business Journal
June 4, 2015 - Publix Super Markets Inc. is the second most reputable retailer in the U.S., according to a report released Thursday. The Reputation Institute ranked the top 50 retailers based on ratings from 57,000 consumers. [ more ]

Bezos's obsession translates to this honor for Amazon - MarketWatch
June 4, 2015 - Jeff Bezos has been criticized for putting spending on customers before profit, but that’s won his Inc. the title as the most reputable retailer in the U.S. for a third straight year. [ more ]

CVS Health out of top 10 on list of most reputable retail companies - Providence Business News
June 4, 2015 - CVS Health Corp. may have fallen out of the top ten on the Reputation Institute's 2015 list of America's most reputable retail companies, but the research firm expects its reputation will change for the better due to new initiatives. [ more ]

Obama takes credit for making the U.S. 'the most respected country in the world' - Washington Examiner
June 2, 2015 - President Obama is crediting his administration for once again making the United States the "most respected country on Earth." ... The United States came in at number 22, behind Brazil and Singapore, on the Reputation Institute's 2014 ranking of the World's Most Reputable Countries. [ more ]

FIFA Sponsors Tackle a Scandal, Gingerly - Advertising Age
May 30, 2015 - Soon after sweeping corruption charges were levied against FIFA officials, a top marketing executive for a World Cup sponsor was scolded on Twitter. "You should be doing more than 'repeating concern,'" one person tweeted at Coca-Cola CMO Marcos de Quinto, referring to a statement Coke had issued. "You really have the true power as you are the sponsors!" [ more ]

Kellogg's tops reputable companies ranking - Food Business News
May 29, 2015 - The Kellogg Co. made a leap recently that would make Tony the Tiger proud. The Battle Creek, Mich.-based company jumped 10 spots in the Reputation Institute’s annual survey of America’s most reputable companies in the consumer category, claiming the top spot, just ahead of Lego and Fruit of the Loom. [ more ]

Pennsylvania Companies Make List of Most Reputable - CBS Pittsburgh
May 28, 2015 - A Pennsylvania company, as well as another company with Pittsburgh ties, have made it into the top 10 most reputable companies.The Reputation Institute released its list of top 10 consumer brands, with Kellogg’s at No. 1. [ more ]

Hasbro 11th on list of 50 most reputable consumer companies - Providence Business News
May 28, 2015 - Hasbro Inc. ranked 11th on a list of the 50 most reputable companies in the consumer category in the country, and moved up to seventh place in the non-food and beverage category, according to the Reputation Institute, which released its consumer list on Thursday. [ more ]

Study: Privacy important, but not expected -
May 27, 2015 - Most people will tell you they value their privacy—but they expect less and less of it, according to a Pew Research Center study. [ more ]

Corporate Reputation Survey Claims Companies Are Raising the Bar - Adweek
May 20, 2015 - The results of Reputation Institute‘s 2015 US RepTrak 100 are in…and it’s good news all around for the top ten companies. [ more ]

Big Pharma's a C student, rep study finds, with Bayer at the top, Novartis at the bottom - FiercePharma
May 14, 2015 - When it comes to Big Pharma's reputation, "average" says it all. That's the story from the research firm Reputation Institute, which perennially puts major drugmakers right smack in the middle of its scorecard. [ more ]

Amazon Named 'Most Reputable' While Apple Doesn't Make the Cut - TheStreet
May 13, 2015 - Amazon has again been named the most reputable company in the country, for the second year in a row. According to the Reputation Institute, Amazon deserves the No. 1 spot in the ranking. In 2013, Walt Disney took first place, and Amazon was in third place, trailing Intel. [ more ]

America's Most Reputable Companies, 2015 - Forbes
May 13, 2015 - Amazon is No. 1 again. For the second year in a row the online retail behemoth takes the top slot in a comprehensive company reputation survey conducted by Reputation Institute (RI), an 18-year-old reputation management consulting firm based in New York and Copenhagen. [ more ]

Drug Makers Are Having Trouble Improving Their Reputations: Survey - The Wall Street Journal
May 12, 2015 - Amid the many challenges confronting the pharmaceutical industry is a need to polish its reputation, but a new survey says the world’s largest drug makers have failed to make any progress in recent years. [ more ]  

How To Measure Brand Value - The Times of London
April 28, 2015 - Increasingly manifold definitions of brands and branding may have made measuring value more difficult, but it is nonetheless essential and is now informed by social media. [ more ]

Survey Roundup: Risk Worries Lead to Heightened Monitoring of Business Partners - The Wall Street Journal 
April 24, 2015 - A ranking of the companies with the best reputations by the Reputation Institute found BMW landing in the top spot. Also in the top 10 was Sony, despite its well-publicized data breach. [ more ]  

BMW Crowned World's Most Reputable Company - Ward's Auto
April 24, 2015 - German automaker BMW tops the list of Reputation Institute’s 2015 RepTrak 100, a global survey of corporate reputations. BMW beat out Google and archrival Daimler, which finished third. [ more ]  

BMW Is The World’s Most Reputable Company In 2015 - BMW Blog
April 22, 2015 - German automaker BMW tops the list of Reputation Institute’s 2015 RepTrak 100, a global survey of corporate reputations. BMW beat out Google and archrival Daimler, which finished third. [ more ]  

FedEx ranked among most reputable companies - Bloomberg Business
April 22, 2015 - FedEx is 39th on a list of the world's 100 most reputable companies, released Tuesday by the Reputation Institute. The institute's RepTrak model measures how the public perceives well-known companies. FedEx was 54th on the list published by Forbes magazine in 2014. [ more ]  

BMW beats Google and Walt Disney to become world's most reputable brand - Marketing Magazine
April 21, 2015 - BMW has usurped Walt Disney and Google to become the world's most reputable company, according to the Reputation Institute's 2015 Global RepTrak 100 ranking. [ more ]

People Really Trust Their Car Makers, Apparently -
April 21, 2015 - BMW is the most reputable company in the world, according to a survey by The Reputation Institute. Daimler, a German multinational automotive company, was ranked third — after Google — and Volkswagen came in at No. 14. ... [ more ]  

The World's Most Reputable Companies in 2015 - Forbes
April 21, 2015 - When the news broke last week that the European Union was officially charging Google with cheating consumers and competitors by distorting Web search results to lure visitors to its own shopping service, what did that do to Google’s reputation in Europe? Likely nothing, says Kasper Ulf Nielsen, executive partner and cofounder of Reputation Institute ... [ more ]  

People on the Move - Advertising Age
April 7, 2015 - The Reputation Institute has named Stephen Hahn-Griffiths as VP-U.S. strategy consulting and Scott Upham as VP-U.S. measurement consulting. [ more ]  

Starbucks #RaceTogether Campaign: An Idea That Failed in Execution - Epoch Times
March 19, 2015 - “That’s turning an unfortunate incident [deaths of unarmed black men] into a political statement. The minute you do that, you’re starting to polarize, rather than bring together,” said Hahn-Griffiths, who is vice president of U.S. strategy consulting at the Institute... [ more ]