Reputation Institute - The Executive Program
The Executive Program

The Executive Program on Strategic Reputation Management

Reputation Institute and Tuck Executive Education at Dartmouth have partnered to bring you a live, dynamic online program that explains how organizations can strengthen relationships with key stakeholders and leverage their corporate reputations to drive tangible outcomes. The Executive Program is recommended for professionals (manager-level and above) in the fields of marketing, public relations, communications, or employees tasked with leading their organization's corporate reputation strategy.

The Tuck and Reputation Institute faculty leading this program have consulted for over 30 Fortune 500 companies, incorporating many of their findings in the program sessions and case studies. These nine virtual, interactive sessions will prepare you to understand and thrive in the Reputation Economy, where who you are matters more than what you sell.

Click here to view session topics and instructor information. 
Click here to view the full session schedule.

Watch a short film that highlights the features and benefits of the Executive Program

    Key learnings from the program:

    • This program focuses on the essential competencies needed to lead strategic reputation management including:
      • Theoretical frameworks that guide corporate reputations
      • Clarifying the business case for reputation management
      • Improving returns on communications investments
      • Constructing a reputation intelligence and strategy system
      • Developing the connection between strategy development and execution using strategic communication
      • Defining brand equity and developing a brand architecture strategy
      • Protecting your reputation through responsible leadership: how to recognize a crisis and manage it
      • Measuring your reputation
      • Building a competency framework for the “Chief Reputation Officer” 

    At the end of the program you will be awarded a certificate of completion from Reputation Institute and Tuck Executive Education at Dartmouth. The sessions are taught by world-renowned faculty from Tuck Executive Education including Paul Argenti and Kevin Lane Keller, as well as thought leaders from Reputation Institute including Charles Fombrun, Kasper Nielsen, Anthony Johndrow, and Fernando Prado.

    Additional details of the program:

    • The content of the program will be delivered live in a series of 9 online sessions lasting 75 minutes. 
    • Our distinguished faculty provides real-life case studies for participants to review prior to sessions for online discussion and best practice application.
    • The sessions take place on specified dates from 11:30AM-12:45PM Eastern Time.
    • You will have the opportunity participate in live online sessions or review the learning on your own time with access to the content On-Demand.
    • Pricing: $2,995 (early bird pricing: $2,495)