2013 CSR RepTrak® 100 study results show that 73% of the 55,000 consumers surveyed are willing to recommend companies perceived to be delivering on Corporate Social Responsibility. The high level of support is contrasted sharply by companies on the other end of the spectrum. Only 17% of consumers are willing to recommend a company perceived as poorly delivering on its CSR.
Key findings of the study include:
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About The Study
The Global RepTrak® 100 study measures 100 of the most highly regarded companies across 15 countries. It identifies what it takes to have a strong global reputation, and how leading companies are perceived. More than 100,000 interviews were conducted in April of 2013 across the largest 15 markets in the world covering 75% of the global GDP.
The study is conducted in the following 15 markets:
Companies can purchase Global RepTrak® Pulse reports directly from Reputation Institute, or request ad-hoc, periodic or continual tracking of their reputations using this large, annual study infrastructure. Many of our clients today started with an exploration of their reputation through these reports.
Please email us at email@example.com if you have any questions about our CSR RepTrak® Study