Reputation Institute - CSR RepTrak® 100
CSR RepTrak® 100

2013 CSR RepTrak® 100 Study

2013 CSR RepTrak® 100 study results show that 73% of the 55,000 consumers surveyed are willing to recommend companies perceived to be delivering on Corporate Social Responsibility. The high level of support is contrasted sharply by companies on the other end of the spectrum. Only 17% of consumers are willing to recommend a company perceived as poorly delivering on its CSR.

Key findings of the study include:

  • While consumer support for companies perceived to be socially responsible is strong, the amount of companies believed to be actually delivering on their CSR programs has dropped dramatically from 12 in 2012 to only 5 in the 2013 study
  • Study results show that companies that understand how to create positive perceptions of their CSR programs gain the benefit in terms of sales and recommendations from consumers.
  • For the second year in a row, the CSR RepTrak® 100 study named Microsoft the company with the best CSR reputation. This year, Microsoft was joined at the top in a four-way tie with The Walt Disney Company, Google, and BMW.
  • Microsoft placed first in three out of the four regions where the study was conducted (North America, Latin America, and Asia Pacific). The Walt Disney Company placed first in EMEA—the fourth region.
  • In terms of rankings for the three reputation dimensions that drive consumer CSR perceptions (Citizenship, Governance, and Workplace):
    • The Walt Disney Company has the best perception for Citizenship. Approximately 50% of consumers surveyed agree that Disney is a good corporate citizen that supports good causes and protects the environment.
    • BMW has the best perception for Governance. Approximately 49% of consumers across the 15 markets agree that BMW is a responsibly-run company that behaves ethically and is open and transparent in its business dealings.
    • Google has the best perception for Workplace. Fifty-one percent of consumers across the 15 markets agree that Google is an appealing place to work who treats its employees well.

For the Top Line Report of the Global CSR RepTrak® 100, Click Here

Featured Media Coverage: 

Forbes: The Companies With the Best CSR Reputations

About The Study

The Global RepTrak® 100 study measures 100 of the most highly regarded companies across 15 countries. It identifies what it takes to have a strong global reputation, and how leading companies are perceived. More than 100,000 interviews were conducted in April of 2013 across the largest 15 markets in the world covering 75% of the global GDP.

The study is conducted in the following 15 markets:

  • Europe: France, Germany, Italy, Russia, Spain, and United Kingdom
  • Asia Pacific: Australia, China, India, Japan, and South Korea
  • North America: United States and Canada
  • Latin America: Brazil and Mexico

Companies can purchase Global RepTrak® Pulse reports directly from Reputation Institute, or request ad-hoc, periodic or continual tracking of their reputations using this large, annual study infrastructure. Many of our clients today started with an exploration of their reputation through these reports.

Please email us at if you have any questions about our CSR RepTrak® Study