As part of the world’s largest study of corporate reputation, BMW, The Walt Disney Company, Rolex, and Google earn the highest marks with consumers. The results from more than 55,000 interviews across 15 markets in Reputation Institute’s 2013 Global RepTrak® 100 shows that a 5 point improvement in reputation increases consumer recommendation by 7%.
Key findings of the study include:
For the Top Line Report of the 2013 Global RepTrak® 100, Click here
Why Global RepTrak® 100 Matters To You
The insights generated through the Global RepTrak® 100 study can help executives:
Methodology for 2013 Reputation Study
Global RepTrak® 100
The Global RepTrak® 100 study measures the reputation of the 100 most highly regarded companies across 15 countries covering more than 75% of the global GDP, including: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, UK and US.
More than 55.000 consumers of the general public rated a maximum of five randomly assigned companies that they were somewhat or very familiar with using Reputation Institute’s RepTrak® Pulse methodology. Data was collected in Feb-March 2013. In interpreting results, all RepTrak® Pulse scores differing by more than /-0.9 are significantly different at a 95 percent confidence level.
2013 Reputation Leaders Study
The 2013 Reputation Leaders Study interviewed 313 business leaders from companies in 25 countries around the world on how they manage reputation, which challenges they face, and what they deem as best-practice. The study was conducted in January-March 2013.
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