Reputation Institute - Global RepTrak® 100
Global RepTrak® 100
 

Meeting the Demands of Consumers - 2014 Global RepTrak® 100

The Walt Disney Company and Google have the best corporate reputations in the world with consumers, according to Reputation Institute’s 2014 Global RepTrak® 100 study. More than 55,000 interviews with consumers were conducted across the 15 largest markets in the world to measure the corporate reputation of the 100 most visible companies.

The best companies in the world like The Walt Disney Company and Google see reputation as an input to their strategy not as a passive output from their communications. They use feedback from customers and other key stakeholders to make better business decisions, and that is what makes them trusted and relevant. By working systematically with reputation they have a clear understanding of where to invest and what to say, which increase their return on investments.

World’s Most Reputable Companies – Tier 1

Reputation Institute 2014 Global RepTrak® 100 study key findings:

  • Rolex rated no. 1 for products and services by consumers in RepTrak® 100 study
  • Apple considered the most innovative company by consumers in RepTrak®100 study
  • Google considered the best place to work by consumers in RepTrak® 100 study
  • BMW rated no. 1 for governance by consumers in RepTrak® 100 study
  • The Walt Disney Company considered the best corporate citizen by consumers in RepTrak® 100 study
  • Google rated no. 1 for its leadership by consumers in RepTrak® 100 study
  • Google rated no. 1 for its financial performance by consumers in RepTrak® 100 study
  • Amazon has the best reputation in North America in RepTrak® 100 study
  • Sony has the best reputation in Europe in RepTrak® 100 study
  • Google has the best reputation in Latin America in RepTrak® 100 study
  • Rolex has the best reputation in Asia in RepTrak® 100 study

For the complimentary Topline Report of the 2014 Global RepTrak® 100 study, Click here


Why Global RepTrak® 100 Matters To You

The insights generated through the Global RepTrak® 100 study can help executives:

  • Get clarity on what consumers want in return for their trust and support
  • Map the reputation of the company across the 15 largest economies with one single lens
  • Identify reputation risks and opportunities with consumers
  • Guide marketing and communication plans to improve return on investment

Methodology for the 2014 Global RepTrak® 100 study

Global RepTrak® 100
The Global RepTrak® 100 study measures the reputation of the 100 most highly regarded companies across 15 countries covering more than 75% of the global GDP, including: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, UK, and US.

More than 55.000 consumers of the general public rated a maximum of five randomly assigned companies that they were somewhat or very familiar with using Reputation Institute’s RepTrak® methodology. Data was collected in Jan-Feb 2014. In interpreting results, all RepTrak® Pulse scores differing by more than /-0.9 are significantly different at a 95 percent confidence level.

For more information, contact reptrak100@reputationinstitute.com