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Mapping Your Global Reputation with 2013 Global RepTrak™ 100
As part of the world’s largest study of corporate reputation, BMW, The Walt Disney Company, Rolex, and Google earn the highest marks with consumers. The results from more than 55,000 interviews across 15 markets in Reputation Institute’s 2013 Global RepTrak™ 100 shows that a 5 point improvement in reputation increases consumer recommendation by 7%.
Key findings of the study include:
- BMW is the only company to place in the top 5 in all 7 reputation dimensions
- Nestlé enters the global top 10 for the first time
- Apple drops out of top 10 - falls from 5th place to 12th
- Only 16 out of the top 100 companies have a stronger reputation globally than in their home country
- A 5 point improvement in reputation increases consumer recommendation by 7%
- Consumers are 55% less willing to recommend foreign companies
- 53% C-level executives believe reputation increases sales/revenue
- 63% C-level executives expect Reputation Management to be high company priority in next 2-3 years
For the Top Line Report of the 2013 Global RepTrak™ 100, Click here
Why Global RepTrak™ 100 Matters To You
The insights generated through the Global RepTrak™ 100 study can help executives:
- Map the global reputation landscape of the company using a single lens
- Get a global overview of what drives support from the general public in key markets
- Create a global KPI system for managing reputation
- Start a conversation with Senior Leadership about the impact of reputation to your business
- Create the business case for active reputation management
Methodology for 2013 Reputation Study
Global RepTrak™ 100
The Global RepTrak™ 100 study measures the reputation of the 100 most highly regarded companies across 15 countries covering more than 75% of the global GDP, including: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, UK and US.
More than 55.000 consumers of the general public rated a maximum of five randomly assigned companies that they were somewhat or very familiar with using Reputation Institute’s RepTrak™ Pulse methodology. Data was collected in Feb-March 2013. In interpreting results, all RepTrak™ Pulse scores differing by more than /-0.9 are significantly different at a 95 percent confidence level.
2013 Reputation Leaders Study
The 2013 Reputation Leaders Study interviewed 313 business leaders from companies in 25 countries around the world on how they manage reputation, which challenges they face, and what they deem as best-practice. The study was conducted in January-March 2013.
For more information, contact reptrak100@reputationinstitute.com
