The Walt Disney Company and Google have the best corporate reputations in the world with consumers, according to Reputation Institute’s 2014 Global RepTrak® 100 study. More than 55,000 interviews with consumers were conducted across the 15 largest markets in the world to measure the corporate reputation of the 100 most visible companies.
The best companies in the world like The Walt Disney Company and Google see reputation as an input to their strategy not as a passive output from their communications. They use feedback from customers and other key stakeholders to make better business decisions, and that is what makes them trusted and relevant. By working systematically with reputation they have a clear understanding of where to invest and what to say, which increase their return on investments.
World’s Most Reputable Companies – Tier 1
Reputation Institute 2014 Global RepTrak® 100 study key findings:
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Why Global RepTrak® 100 Matters To You
The insights generated through the Global RepTrak® 100 study can help executives:
Methodology for the 2014 Global RepTrak® 100 study
Global RepTrak® 100
The Global RepTrak® 100 study measures the reputation of the 100 most highly regarded companies across 15 countries covering more than 75% of the global GDP, including: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, UK, and US.
More than 55.000 consumers of the general public rated a maximum of five randomly assigned companies that they were somewhat or very familiar with using Reputation Institute’s RepTrak® methodology. Data was collected in Jan-Feb 2014. In interpreting results, all RepTrak® Pulse scores differing by more than /-0.9 are significantly different at a 95 percent confidence level.
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